Coming up with an effective domain name is an important strategy when deciding to create your website. You need to ask yourself do you want a domain that is discoverable or brandable. Discoverable is where someone is searching for keywords related to a specific topic. These are real word names and phrases. However, if you plan on marketing through paid search listings then you may want to go with a domain name that is more brandable. Some names are metaphors but you want to make sure it ties in with the purpose of the site. A brandable name should be distinctive and memorable.
Create a list with multiple keywords or phrases that best describe what you are looking for. With this list you will be able to use a domain selection tool to find out what is available. Keep the name as short as possible and make sure it is easy to spell and to pronounce. This makes it easy to type and to remember.
Try to avoid naming it something similar to a website already out there. This way there will be no confusion with existing sites and the traffic intended for your site will land there instead of the other page. Not that this is common, but it is important to make sure you are not in violation of anyone’s else’s trademark. You can visit copyright.gov and search before you decide to purchase your domain.
While there are many extensions available to choose from .com is the most popular for business sites. Many people using the web still assume that this is all that is out there. You will want to avoid buying multiple domain names as this is not cost-effective. Some exceptions would be if you are a larger company or if you have a name in mind where it can easily be miskeyed or there are multiple variations of the word.
If all this sounds over your head, we can help. We do domain name management which includes selecting, buying and administrating your domain.